Xbox Dashboard Won’t Get Facebook Gaming Ads, Microsoft Confirms



After Microsoft announced it was shutting down Mixer and moving to work more closely with Facebook Gaming, some wondered what impact this could have on the Xbox dashboard.

Currently, the dashboard on Xbox One contains advertisements and links to Mixer streams. Some were wondering if Facebook Gaming streams will replace them in the carousel. That won’t be the case, according to Xbox’s Larry “Major Nelson” Hyrb.

“If you are asking if the current Mixer integration in the dashboard is just going to become Facebook Gaming. The answer is no,” Major Nelson said on Reddit.

Microsoft will close Mixer on July 22. Mixer’s life at Microsoft was short. Microsoft acquired the interactive livestreaming technology, Beam, in 2016, before re-naming it Mixer in 2017.

Mixer’s two biggest streamers–Ninja and Shroud–are now free agents after reportedly getting bought out of their contracts with Microsoft. The company is said to have paid Ninja $30 million and Shroud a fee in the area of $10 million.

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