CUPERTINO, CA – Apple has officially launched the iPhone Air, a device that redefines smartphone design by being the thinnest iPhone ever created, measuring a mere 5.6mm. This groundbreaking model, announced on September 9, 2025, boasts a breakthrough titanium design that is both elegant and remarkably light, yet exceptionally strong. The internal architecture has been innovatively redesigned to accommodate the latest iPhone experiences within its slim profile. The iPhone Air is available in four distinct finishes: space black, cloud white, light gold, and sky blue.
The iPhone Air replaces the "Plus" model in Apple's lineup and is positioned as a premium device, starting at $999 with 256GB of storage. Pre-orders for the new device began on Friday, September 12, with general availability commencing on Friday, September 19. This new ultra-thin phone is part of the iPhone 17 series, which also includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Analysts suggest this new design could be a strategic move for Apple to compete more directly with rivals like Samsung's folding phones, particularly in markets like China where foldable devices are popular.
Under the hood, the iPhone Air is powered by the A19 Pro chipset, a powerhouse that ensures pro-level performance while maintaining energy efficiency. This is complemented by a new N1 chip for wireless connectivity, supporting Wi-Fi 7 and Bluetooth 6, and a C1X modem for enhanced cellular performance. The device features a stunning 6.5-inch Super Retina XDR display with ProMotion technology, offering an adaptive refresh rate of up to 120Hz for smooth scrolling and vibrant graphics.
Photography on the iPhone Air is handled by an innovative 48MP Fusion Main camera, which offers the equivalent of four lenses and delivers incredible image quality. Notably, the front camera has been upgraded to an 18MP sensor with "Center Stage" capabilities, featuring a square sensor that automatically expands the field of view for group shots and can capture landscape selfies without rotating the phone. While it features a single rear camera, it offers a 2x optical quality zoom. The device also eliminates the physical SIM card slot, opting for eSIM-only functionality worldwide to maximize internal space.
Apple emphasizes the durability of the iPhone Air, with the front cover featuring Ceramic Shield 2, offering three times better scratch resistance compared to previous models. The device is manufactured using 45 percent renewable electricity, aligning with Apple's commitment to sustainability. Despite its incredibly thin profile, Apple claims the iPhone Air provides "all-day battery life," with an optional slim MagSafe battery pack available to extend usage further. The iPhone Air starts at $999 for the 256GB model, with 512GB and 1TB options also available.
