Upgaming, a leading enterprise iGaming solutions provider, has officially launched Upgames, a dedicated studio focused exclusively on developing high-quality, narrative-driven mini-games. This strategic move responds to the growing demand for fast, snackable gaming experiences, a segment now comprising an estimated 10–15% of the online casino market.

The journey into mini-games began in 2018 with the release of "Dino," Upgaming's first entry into the genre. Since then, the company has developed and tested over 30 mini-games, refining the balance between quick gameplay and long-term engagement. The division's evolution culminates in the formation of Upgames, a full-scale studio of over 50 professionals.

Launching with a portfolio of over 20 games, Upgames offers a diverse range of titles, including crash games, scratch mechanics, and instant wins. Each game is crafted to appeal to unique player profiles, from casual players to those seeking strategic challenges. Notably, "Aero" won Best Crash Game of the Year at the 2023 SiGMA Europe Awards, highlighting the studio's ability to combine simplicity with high-impact gameplay.

Designed with operators in mind, Upgames provides smart, risk-reward mechanics that drive longer sessions and higher retention rates. The plug-and-play platform ensures quick integration, supported by full technical assistance for seamless game deployment. The development roadmap focuses on innovation, optimization, and adaptability to evolving market needs, ensuring scalability and sustained growth.

Looking ahead, Upgames is committed to evolving the mini-game format with new mechanics and bolder themes. The dedicated brand allows for closer attention to user feedback, refining every interaction to keep gameplay fresh and exciting. For operators, Upgames opens new opportunities to collaborate more closely, customize game experiences, and build content that aligns with each partner's specific goals and market needs. Ultimately, Upgames aims to become the go-to mini-game brand in the iGaming industry, leading with creativity and continuous evolution.