NVIDIA's cloud gaming service, GeForce NOW, is significantly expanding its reach and capabilities through strategic partnerships and device integrations. The company has announced collaborations with major gaming publishers and tech companies to enhance the gaming experience for users worldwide.

In June 2025, NVIDIA partnered with Electronic Arts to bring a selection of EA's popular titles to GeForce NOW. This collaboration aims to provide gamers with instant access to a broader range of high-quality games, including franchises like Battlefield, Mirror’s Edge, and Dragon Age. By integrating EA's games into GeForce NOW, NVIDIA is enhancing the platform's appeal to a wider audience, offering more diverse gaming options.

At the 2025 Consumer Electronics Show , NVIDIA unveiled a native GeForce NOW app for the Steam Deck, Valve's handheld gaming device. This integration allows Steam Deck users to stream games from their existing libraries, including titles from Steam, Epic Games, Xbox, and Ubisoft, using remote RTX 4080-powered gaming PCs. The service delivers 1440p resolution at 60 frames per second, supporting AAA titles like Cyberpunk 2077 and Hitman at ultra settings with DLSS. Additionally, the integration significantly extends battery life, with playtime reaching up to six hours.

NVIDIA is also expanding GeForce NOW's availability to new devices. The service is set to launch on Apple Vision Pro spatial computers, Meta Quest 3 and 3S, and Pico virtual- and mixed-reality headsets. This expansion brings cloud gaming to a broader audience, allowing users to experience high-quality gaming on a variety of platforms.

To further enhance the gaming experience, NVIDIA introduced the GeForce NOW Ultimate membership tier, powered by the NVIDIA Ada Lovelace architecture. This upgrade delivers over 64 teraflops of graphics horsepower, enabling streaming at up to 240 frames per second with full ray tracing and DLSS 3. Ultimate members can enjoy 4K gaming at 120 frames per second and ultrawide monitors at up to 3,840 x 1,600 resolution.

These developments underscore NVIDIA's commitment to expanding cloud gaming accessibility and enhancing the gaming experience across various devices and platforms. By forging strategic partnerships and integrating with a diverse range of devices, NVIDIA is positioning GeForce NOW as a leading service in the evolving cloud gaming landscape.