Mountain View, CA – Google officially launched its highly anticipated Pixel 10 smartphone series on August 20, 2025, with devices hitting shelves on August 28. The lineup, which includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the Pixel 10 Pro Fold, boasts the new Tensor G5 chip and the latest Gemini Nano AI model, promising a more personalized and proactive user experience.

The Pixel 10 series features a refreshed design, incorporating more recycled materials than previous generations. The phones maintain Google's signature camera bar, but with subtle refinements. The standard Pixel 10 now includes a triple-camera system for the first time, featuring a 50MP main sensor, a 13MP ultrawide lens, and a 10.8MP telephoto lens with 5x optical zoom. While the Pro models largely retain their camera hardware, they introduce enhanced AI-driven features and an upgraded "Pro Res Zoom" capability of up to 100x.

Under the hood, the Tensor G5 chip, manufactured by TSMC on a 3nm process, represents a significant leap in performance and efficiency. Google claims a 34% faster CPU and up to 60% more powerful TPU compared to the Tensor G4. This enhanced processing power fuels the Pixel 10's advanced AI capabilities, including "Magic Cue," which proactively offers helpful information within apps, and "Camera Coach," an AI assistant providing real-time photography tips.

Battery life has also seen improvements across the lineup, with the Pixel 10 Pro XL boasting the largest battery in a Pixel to date at 5,200mAh. The series also introduces support for Qi2 magnetic wireless charging, with Google launching a new line of magnetic accessories called "Pixel Snap." The Pixel 10 series is committed to longevity, with Google promising seven years of OS and security updates, alongside ongoing software improvements through Pixel Drops.

Despite the significant upgrades, some reports suggest that the base Pixel 10's main and ultrawide camera sensors may be physically smaller than those in the Pixel 9 series, repurposed from the Pixel 9a to accommodate the new telephoto lens. However, the overall versatility and AI-powered enhancements aim to compensate for these hardware adjustments. The Pixel 10 series starts at $799 for the base model, with pre-orders available now and general availability beginning August 28.